STAY UNDEFEATED

Back the underdog. Push boundaries. Take a stand. That’s what Beats and UNDEFEATED both believe in, which is why we joined forces for a third time with this must-have collection. Designed for the ones dedicated to staying ahead of the game, this latest collaboration is inspired by UNDEFEATED’s unmistakable tiger camouflage and fearless attitude.




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HIDE WHEN YOU HAVE TO

The story of UNDEFEATED is just one part of the larger history of camouflage that runs through multiple levels of culture, counterculture, music, and fashion. For generations and across genres, camo has refused to back down or go out of style. It’s hip-hop. It’s punk. It’s reggae. It’s metal. It’s attitude. And it’s somehow both bold and discreet — simultaneously daring and understated — which is why it’s so versatile and universal.






“TO ME, CAMO REPRESENTS STRENGTH. LIKE A WARRIOR OR SOLDIER FIGHTING TO TAKE CONTROL OF THEIR OBJECTIVE. I FEEL LIKE I’M FIGHTING TO REACH MY OBJECTIVE, WHICH IS TAKING CONTROL OF MY LIFE, MY MUSIC. AND I THINK I’M WINNING.”

– H.E.R.


“UNDEFEATED IS ROOTED IN HIP-HOP AND CULTURE, AND THAT CULTURE HAS ADOPTED CAMO AND THE MILITARY BASICS AS THE UNIFORM OF THE STREET. . .THE CAMO PRINT IS A METAPHOR FOR FALLING INTO THE SHADOWS BUT STILL BEING HEARD.”

– James Bond, UNDEFEATED co-founder


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STRIKE WHEN YOU

WANT TO

The tiger camo pattern designed by UNDEFEATED is a badge of honor worn by those who live on their own terms. The bright orange UNDEFEATED logo featured in this collection represents camo’s loud side. In 1960 an orange inner lining was first introduced to U.S. Air Force and Navy pilot jackets to help them signal rescue teams when necessary. Both sides of camo are represented here, because it’s about choosing how you want to live and making your own moments.






“CAMO REPRESENTS CONFIDENCE, STANDING OUT IN THE CROWD, LEADERSHIP, AND CONSTANTLY GRINDING IN A WORLD THAT’S ALWAYS MOVING FORWARD AND PUSHING BOUNDARIES. BEING PREPARED TO WIN NO MATTER WHAT IS A CONSTANT MINDSET. IT NEVER STOPS. WINNING IS ALWAYS THE OBJECTIVE NO MATTER WHO OR WHAT IS IN THE WAY.”

– Ben Simmons








WIN ON YOUR OWN TERMS

For our third collaboration, we went all out, designing the first Beats Pillwith a custom-styled grill and the first-ever customized BeatsX.  All together, this limited-edition collection delivers premium acoustics with the style and attitude of one of streetwear’s true groundbreaking brands.